Marius WesthoffStrategy and growth
We keep the paperwork off the trade's back
smalt grew out of our own solar and electrical business and has spread across Germany. We know every mistake, because we made them all ourselves.
Running a good trade business is a trade in itself.
Starting your own business takes nerve. Running it well takes nerve every single day, because on top of the actual work there are quotes, customer enquiries, staff and no end of decisions.
Anyone running a trade business is not only a tradesperson. They are a business owner, a manager and an organiser as well.
We think anyone carrying that much deserves proper support behind them, so that good work on the tools turns into a good business.
From our own business to a platform
We started in 2023 as an electrical contractor doing solar and electrical installations. We know what it takes to build a business, find staff, win customers and still keep track of everything alongside the actual work.As our own business grew, so did what we needed from our tools. Off-the-shelf software stopped being enough, so we built our own technology and our own way of working, to organise the day better and take the business further.That is when it became clear: what helped us could help other trade businesses too. Our experience running our own shop became the idea behind smalt.
Our own trade business and academy
We start as an electrical contractor doing solar and electrical installations, and train and develop tradespeople in our own academy.
Scaling on our own technology
The business grows past 50 people across four sites. We build our own app and the software that runs the office and the customer side.
The platform opens up
We open the system to other trade businesses: our software, an office team that already works as one, and support in growing.
A growing partner network
We keep developing the platform and the partnership alongside our partners. What the working day actually needs decides the next step.
What drives us
We believe good craft and good business belong together. With the right mix of people, technology and commercial thinking, we want to open up what a trade business can do.
Understand the trade
We know what the working day throws at you, because we have lived it. That is why we build things that hold up on site, not just on paper.
Use technology where it earns its place
We bring technology into the trade and put it within everyone's reach. We believe software and AI are a lever for better processes, less effort and steady growth, wherever they genuinely move people forward.
Grow on solid ground
We help trade businesses make good money and make the most of what they have. Sound processes, strong teams and the right tools are what long-term success is built on, and what makes a business fit the goals of the person running it.
Who we are
We bring together commercial experience, technical know-how and a willingness to get stuck in ourselves. We listen, we learn, and we work at supporting trade businesses a little better every day.
Khurram MasoodStrategy and growth
Theresa MärzBusiness development
Cora StalphBusiness development
Sebastian KönigBusiness development and admin
Josh HimiBusiness development and admin
Josh DunkerSales and customer care
Hannah ReinhardtSales and customer care
Jay Karan SethiSales and customer care
Felix KuhlmannEnquiries and qualifying
Lea BrunkeCustomer care and admin
Leander MöllerCustomer care and admin
Verena GerhardusBrand and visibility
Robert SchroeterBrand and visibility
Arne ZitzkeGrid registration and grants
Ersin KurukizGrid registration and grants
Sophie WieseGrid registration and grants
Mohammad Abou AlfaTechnical planning
Lina WegnerFinance and admin
Philipp M.Finance and admin
Lilly OstendorfPeople and admin
Johannes DegnPlatform and app
Ajay ImadePlatform and app
Daniel LadwigPlatform and app
Suryakant YengudlePlatform and app
Ayush PayasiPlatform and app
Yannick DunkerPlatform and app
Jaya DurgaPlatform and app
Join the smalt team.
We bring together the trade, technology and business thinking to make trade businesses more successful. From software and AI to looking after customers personally, we work on the things that actually make a difference.
See open roles