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For electrical, plumbing and heating businesses

Take on more work,
not more paperwork

A team of real people and a powerful AI platform for your business: marketing, sales, phone, quotes and invoices.

We work with the best:
Manufacturers, wholesalers, trade associations

ViessmannHagerSoneparUNIELEKTROBVBS - Bundesverband Software und Digitalisierung im Bauwesen

How businesses grow with smalt

The Alpha Energy team in red company shirts in their workshop, with solar panels and cable drums behind them
7×revenue since starting

Alpha EnergyKamen · Master electrical business

Portrait at Elektrotechnik Düsterloh: in a blue company shirt in the plant room, in front of a meter cabinet
4×revenue since starting

Elektrotechnik DüsterlohSprockhövel · Master electrical business

Portrait at Elektrotechnik Hummler: in a black polo shirt with the company logo, outside the workshop
over €40Krevenue in three months

Elektrotechnik HummlerIdstein · Master electrical business

Portrait at Elias Elektro: pliers in hand, in front of open switch cabinets
six-figurerevenue

Elias ElektroNuremberg · Electrical business

Portrait at Elbsonne Energie: in a work jacket and branded cap, outside a house with a solar array
6 weeksfrom founding to fully booked

Elbsonne EnergieHamburg · Solar business

Portrait at stromaufWERTs: in a company shirt, outside a house with a wallbox on the garage
five-figureextra B2B revenue

stromaufWERTsHoppegarten · Master electrical business

Portrait at HSK Neumann: in the garden, next to a heat pump
five-figurerevenue in the first month

HSK NeumannBad Soden · Master plumbing and heating business

Some photos of our partners have been edited with AI.

We take the office and the sales work off your hands, so you can get on with the job.

  • So customers in your area actually find you: a website that ranks on Google, a Google profile we keep up to date and local advertising. On top of that come matching enquiries from partners like Viessmann.

    See how the work comes in

We take the office and the sales work off your hands, so you can get on with the job.

We make your business easier to find across every channel

So customers in your area actually find you: a website that ranks on Google, a Google profile we keep up to date and local advertising. On top of that come matching enquiries from partners like Viessmann.

See how the work comes in
A member of the smalt team at her desk in a headset, smiling at her laptop.

We answer the phone while you are up a ladder

Phone, WhatsApp, email and your contact form all come to us. We know your projects, answer the phone, handle the sales conversations for you and deal with the follow-up questions.

See what we take off your desk

We prepare quotes with your prices and your line items

Send a voice note or a few photos from the job. Our AI turns them into a draft, and our team works up the bigger projects. You check it over and send it off.

See how quotes get written
Two colleagues working at a laptop in the office.

We look after your receipts, your invoicing and your chasers

We match receipts to jobs, write the invoices and keep an eye on what is still unpaid. If the money does not arrive, we handle the reminder and the chaser.

See how the money side runs

We file your grid registrations and your grant applications

We gather the documents, file with the grid operator and the grant body, and deal with their questions. You do the installation, we do the paperwork.

See how the paperwork gets done
A tradesperson stands by his van with a coffee, looking at his phone.

In the smalt app you see everything and decide what goes out

Customers, jobs, quotes and invoices in one app. With our CRM and ERP you always have the full picture, and you need no other trade software. On the road, over WhatsApp or at your desk.

Explore the platform

A named contact for every part of the work

When a customer rings, they speak to a real person on our team. Friendly, personal and in your name. The AI prepares quotes, sorts enquiries and follows up on its own, which leaves our people time for the part that matters: talking to your customers.

Josh Dunker
Josh DunkerSales & customer care
Felix Kuhlmann
Felix KuhlmannMarketing
Jay Karan Sethi
Jay Karan SethiSales & customer care
Hannah Reinhardt
Hannah ReinhardtSales & customer care
Arne Zitzke
Arne ZitzkeGrid registration & grants
Theresa März
Theresa MärzBusiness development
smalt AI platformTakes care of the repetitive work, prepares quotes and keeps every customer enquiry in view.
“You have a specialist for every area, someone who actually comes from that field. That gives us far better support than one assistant who would have to be good at everything.”

Elektrotechnik HummlerIdstein · Elektro-Meisterbetrieb

Put our network behind your business

No more going it alone. As a smalt partner you join a network of master electricians and heating engineers across Germany, swapping what works and backing each other up.

Partner businesses and the smalt team at the first partner day
ViessmannE.ONMunicipal utilities

Projects you can plan around, with partners like Viessmann, municipal utilities and E.ON

SoneparUnielektro

Better buying terms through wholesalers like Sonepar and Unielektro

How you become a smalt partner

A first conversation, no strings

We talk about your business, the work you have coming in and where you want to take it. Together we work out whether smalt fits and what a partnership could actually do for you.

Lilly OstendorfYour direct contact for partnerships

Run the numbers together

You get to know our team and how the partnership works. We go through who does what, what it would mean financially for your business, and every question about the contract.

The partnership starts

We set up your website, your Google profile, the smalt app and your wholesaler accounts. Then we walk you through your first enquiries and go over the results with you regularly.

Website Business plan smalt app Wholesalers

A whole back office, the software and the network. No fixed costs.

€0fixed costs and joining fee
10–15%of revenue
Everything included
  • Winning customers: a website built for search, your Google Business Profile, local ads, marketplace listings and a monthly marketing budget from smalt
  • Office and sales: calls, quotes, follow-ups, invoices
  • Grid registration and grants: for solar, battery storage, wallboxes and heat pumps
  • AI platform: project and job scheduling, CRM, job documentation, ERP, mobile app, automations, wholesaler integration
  • Team and growth: help getting started, business development, coaching and free manufacturer training
Become a partnerSee all services and prices

Questions about the partnership

How does the partnership work, and what is included?

You get a whole team for winning customers, for the office and sales, and for grid registration and grants, plus our platform and support in growing the business. Instead of fixed costs you pay 10–15% on revenue. The partnership runs for three years, the first month is free and the first three months are a trial period. See all services

How is the revenue share calculated?

You pay 10–15% on revenue.

Does the revenue share apply to materials as well?

Yes, it applies to the full job value, materials included. It still adds up in your favour, because you are not paying for an agency, a marketing budget, office staff, specialists and a sales team. You also get access to new customers and partner projects, with Viessmann or E.ON for example, and a workload you can plan around. And you only pay when revenue actually comes in.

What if it turns out not to be a fit?

That is what the trial period is for: in the first three months we find out together whether it works, and the first month is free. After that the partnership runs for three years. There is an honest reason for that: at the start we invest in your website, your Google profile and your advertising, and that only pays off over time. Nobody becomes the name in their region overnight.

Where do the jobs come from if I have no network of my own?

From several places: partner projects with companies like Viessmann and E.ON, enquiry portals, and your new website, which we build for search and connect to a Google profile we keep up to date. Our team checks every enquiry first, so only the right jobs reach you.

Who owns my domain, my Google profile and my customer data?

You do, and it stays that way. Your domain stays registered in your name. We only change one setting so that it points at your new website, and you can point it back whenever you like. You also stay the owner of your Google profile. We only get management rights so that we can look after it for you, and you can take those rights back yourself at any time. Your customers are your customers. We process their data only on your instructions and under GDPR, with a data processing agreement between us. The data sits on servers in the EU. If we stop working together, you get all of it as an export and we delete our copy.

I already have software. How much work is switching?

Less than you would think. Your account is set up in a few minutes, you connect your bank account and email with two clicks, and you simply upload your old quotes, invoices and customer records. One named contact walks you through the start. Everything else, from the website to the Google profile, we take care of. You will not have to start from scratch a second time.

Do I need a master craftsman qualification?

You need a recognised qualification in your trade to become a partner: the master craftsman certificate, a technician qualification, or the long-serving journeyman route. For a technician qualification the specialism has to match your trade (electrical, or plumbing and heating). Depending on the qualification you may also need proof of competence: the TREI certificate for electrical work, the TRGI certificate for gas and water. If you are still working towards it, or only planning to start your business, get in touch early anyway. We help with the business plan, with preparing for the KfW loan, and with setting the business up.

Can I start part-time or alongside another job?

No. A partnership means working full-time in your own business. That is the only way the jobs we bring you can be delivered reliably.

Is my region still available, and is there only one partner per area?

We work with only a handful of partners per trade and region. How it looks in your area is something we go through when we meet.

Do you work with my trade?

At the moment we work with electrical and plumbing and heating businesses, and with qualified craftspeople who want to start one.

Can I speak to an existing partner?

Yes. Somewhere along the way we put you in touch with partners who are already working with us. You hear first-hand how it runs and what has changed for them.

Find out in 15 minutes
whether smalt is right for you.

More of the right jobs, less time in the office and real support day to day. Let us work out together what smalt could do for your business.

Become a partner